It was less than a year ago when PVH announced that Calvin Klein would establish a European headquarters in the Netherlands. Although construction of the new building in Amsterdam isn't slated to be completed until 2016, it hasn't stopped the brand from beginning its expansion on this side of the pond. Since the beginning of the month, Calvin Klein has opened 3 new here in the Netherlands:
- AMSTERDAM: a 230-sqm space along the city's most popular street for designer shopping, P.C. Hooftstraat. The assortment is limited to mens – Calvin Klein sportswear, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein accessories including watches, sunglasses, bags, jewelry and fragrances.
- THE HAGUE: an 85-sqm store has opened in The Hague city center, also on the city's most upscale shopping street, Noordeinde/Hoogstraat. This store carries men's Calvin Klein sportswear, men's Calvin Klein Underwear and men's Calvin Klein accessories including watches, sunglasses, jewelry and fragrances. The store is just a few doors down from the recently opened Michael Kors store and across from a well-established Tommy Hilfiger store.
- SLUIS: over 180-sqm store was opened in the city center. It offers mens Calvin Klein sportswear and Calvin Klein Underwear, mens and womens Calvin Klein Jeans and Calvin Klein accessories. The city of Sluis is located in the very south of the country, a short distance from the Belgian port city of Bruges, in the Flanders region.
I wouldn't necessarily respond with a with a wholehearted 'yes', but certainly it adds another feather to the city's cap. Convention and tour planners look at a city's offering in terms of services like shopping, restaurants, leisure activities and hotels. Having a good assortment of popular international brands plays a part. The Hague has been working hard at achieveing this. In just the oast 15 months, the city has added several designer stores, including California premium denim lifestyle brand 7 for All Mankind, the aformentioned Michael Kors store and now Calvin Klein. Other international retailers having recently opened stores in The Hague include British department store Marks & Spencer and Irish fashion retailer Primark.
But it's not all good news. During that time the city lost its venerable 125-year old upper end department store, Maison de Bonneterie and specialty store like Denim & Supply (division of Ralph Lauren).
Calvin Klein is a fully-owned division of Philips-Van Heusen (PVH) corporation, which also owns the Tommy Hilfiger lifestyle brand along with IZOD, Van Heusen, Arrow, Warner's and Olga. For fiscal year 2013, Calvin Klein was the company's largest global sales division with $7.8 billion, followed by Tommy Hilfiger at $6.4 million and the remaining "Heritage" brands at $3.9 million.
The setting up of a European Calvin Klein headquarters in the Netherlands reflects CK managment's strategy for growing sales. Although 20% of Calvin Klein's sales revenue (approximately $1.6 billion) was generated in Europe during fiscal 2013, it pales in comparison to Tommy Hilfiger's European business, which accounted for 42% (approximately $2.7 billion) of its worldwide sales.
The building which will house the headquarters is currently under construction and is due to be completed in the first quarter of 2016. It will be an 11-story building located right on the water in the Houthaven, a short distance from the Amsterdam city center. The building has been designed by MVSA Architects.
View the Calvin Klein assortment at these retailers…