Bicycle sales in the Netherlands crossed the €1 billion mark for the first time in 2018 and the category that is driving sales is electric bikes.
According to a report published by the Dutch automobile and bicycle association, RAI Vereniging, 2018 marked the first year in which bicycle retail sales exceeded €1 billion. Two key factors that drove the revenue increase were electric bikes and the extended warm weather during summer 2018.
A total of 1.01 million bicycles (fietsen) were sold last year, up 5.7% on 2017. Approximately 40% of those bikes were in the electric category. With an average retail price of €1,207 (up 18% on 2017), electric bikes accounted for more than 66% of total sales volume.
Traditional city bikes (stadsfietsen) also lost its crown as the most popular type of bike sold in the Netherlands to the electric bike category. The city bike’s share of total unit sales dropped from 42% in 2017 to 34% in 2018.