The Dutch luxury department store chain De Bijenkorf will reopen its 7 locations in the Netherlands on Wednesday April 29th, some 6 weeks after closing due to the coronavirus epidemic.
After only being able to shop via the online store for the past 1.5 months, De Bijenkorf customers will finally be able to re-enter the chain’s physical locations on Wednesday April 26th, albeit with a number of limitations as detailed on their website.
A number of services will not be available for the immediate future while strict coronavirus restrictions are still in place. These include in-store restaurants/cafes and hair/beauty salons which remain closed, makeup application and fragrance testing, one-on-one styling consultations and personal shopping.
CORONAVIRUS-PREVENTION MEASURES IN STORES
The retailer has been preparing their stores for reopening by following guidelines laid out in the government’s Responsible Shopping Protocol and by the Netherlands’ national non-food retail association INretail. These include making hand sanitizer easily accessible throughout the store, adding protective dividers between customers and sales associates at cash wrap desks, customer service windows and gift wrap, limiting the number of shoppers allowed in a store at one time and ensuring shoppers are maintaining a distance of 1.5 meters between them.
The retailer also asks shoppers to come alone, not to touch products unnecessarily and to use a contactless method of payment when possible.
De Bijenkorf has department stores in Amstelveen, Amsterdam, Eindhoven, Maastricht, Rotterdam, The Hague and Utrecht. The retailer was founded 150 years ago, a notable achievement that was to be celebrated in a much bigger way than was allowed when stores were abruptly shuttered due to the coronavirus spread in the Netherlands.