Decathlon is opening a Dutch dedicated warehouse to service online customers and stock stores in the Netherlands, where it sees the store count nearly doubling in the years ahead.
French sporting goods retailer Decathlon is expanding in the Netherlands with a dedicated warehouse it expects to be operational by 2020. Currently, online orders placed by Dutch customers are processed in a Belgian warehouse while Decathlon stores in the Netherlands are stocked with merchandise housed in a German warehouse.
Decathlon Benelux management see the potential to nearly double the number of stores in the Netherlands with a combination of large suburban units and smaller inner city locations. Decathlon currently operates 17 stores in the Netherlands including Amsterdam (Zuidoost), Rotterdam (Centrum and Alexandrium), The Hague (Centrum), Utrecht (De Wetering), Breda (Oost), Eindhoven (Centrum), Groningen (Damsterbuurt) and Tilburg (Centrum).
Decathlon sells sporting goods, athletic shoes and activewear for some 65 different sports, ranging from the most popular (football, hockey, tennis, cycling) to more niche sports (darts, table tennis, water polo, jiu jitsu, billiards). The brand assortment is a mix of in-house labels and top international athletic brands (Adidas, Nike, Asics, Puma).