For expats new to the Netherlands, here is a brief overview of popular Dutch home decor brands you will come across in bedding, tableware, furnishings and department stores in Holland.
&k Amsterdam – is a Dutch home decor brand from Amsterdam-based company &klevering. The collection includes unique modern looks and updated interpretations of classics… everything from vases, candlesticks, statues and desk accessories to colorful tableware and wall art. The line is sold at better department and specialty stores and online via the Wehkamp web shop.
Auping – is a Dutch bed and mattress brand sold through its own network of stores and other bed chains in the Netherlands. You can find their products at bol.com.
Beddinghouse – is a South Holland-based company and a Dutch bedding brand selling sheets, pillow cases, comforter covers and other decor pieces for the bedroom. It is sold in department stores, specialty stores such as BeterBed and online at Wehkamp and bol.com. The company also manufacturers bedding collections for other Dutch brands, including Auping, KAAT Amsterdam and Riviera Maison.
BePureHome – is a home furnishings brand by De Eekhoorn Dutch Furniture company based in North Holland. The collection includes flat-pack, ready-to-assemble furniture (sofas, chairs, cabinets, tables), decorative pillows, area rugs, throws, lamps, bowls, vases and candle holders. The line is sold through furniture stores like Woon, DIY stores and online through Wehkamp and bol.com.
Blond Amsterdam – is a Dutch tableware brand headquartered in Amsterdam and known for its colorful designs and playful texts in the graphics. It is sold in specialty cookware and tableware stores, department stores and online at Wehkamp and bol.com.
Dutchbone – is a home decor and furnishings brand headquartered in Westzaan, North Holland. The collection takes inspiration from different places around the world, such as southeast Asia, sub-Saharan Africa and mountains of South America. Prices are in the mid-tier with armchairs averaging €500, coffee tables €300, bar stools €250 and accent pillows €35. It is available online at Wehkamp and Woon Online.
Essenza – is a Dutch bedding brand launched 30 years ago and is headquartered in the Utrecht area. Its products are sold in the Netherlands through better department stores such as De Bijenkorf, specialty bed chains like BeterBed and in the Wehkamp and bol.com web shops. Its parent company, Essenza Home, also manufacturers bedding collections for other international brands.
Fabienne Chapot – was founded in Amsterdam in 2006 under the label Fab. It has since been rebranded as Fabienne Chapot, the full name of its founder. It has grown substantially in recent years, offering a full range of women’s footwear and fashion accessories as well as an extensive range of table and dinnerware. It is sold in department stores as well as through bol.com.
HKliving – a Dutch interior decor brand quite popular in the Netherlands as well as abroad with distribution in over 50 countries. The styling of is clean, minimalist and contemporary, even when interpreting period fashions such as ’80s vintage’ or incorporating historic elements like ‘Greek icons’. The HKliving collection includes furnishings, decor, bedding and dinnerware. You can find it in De Bijenkorf department stores, specialty shops like DOK and Sissy-Boy, home stores like Woon and online at Wehkamp.
KAAT Amsterdam – is a newer Dutch home interiors brand known for its range of decorative accent pillows, bed throws and beach towels. It is sold in home decor specialty stores and online via Wehkamp and bol.com.
Label51 – established in 2012, this contemporary furniture brand is based in Tiel, Netherlands. Its designs are coordinated into style collections that are easy to mix and match by color or material. The aesthetic is both industrial and modern. You can find Label 51 products sold through Dekbeddengoed.nl and bol.com
PIP Studio – is a Dutch tableware and home decor brand based in Amsterdam and most known for its colorful and playful prints. Its collection includes porcelain tableware, kitchen accessories, bed&bath, decorative pillows and women’s fashions. It is sold in department stores Hudson’s Bay and De Bijenkorf and online at Wehkamp and bol.com.
Riverdale – is a Dutch home furnishings and bed&bath brand launched in 2006 and headquartered in The Hague area (Nootdorp). In addition to its ‘basics’, it introduces a new seasonal collection every 6 months. Riverdale products are sold through its own chain of stores, in other home decor and bedding shops as well as online through Wehkamp and bol.com.
Riviera Maison – is a Dutch furniture and home decor company that began with floral arrangements in Amsterdam shortly after the war. In the mid-1980’s, it started selling flower pots and planters from the Far East and a decade later opened its first decor store in Haarlem. It has since grown significantly both in the Netherlands and internationally. The collection is sold through its own chain of stores as well as department stores Hudson’s Bay and De Bijenkorf, specialty bedding and interiors retailers and online in the Wehkamp and bol.com web shops.
Vandyck – is a well-established Dutch bedding brand founded nearly 100 years ago in Holland. It offers bed sheets, duvets and duvet covers, bath towels and other bedroom accessories. They are known for their floral prints. The line is sold at department stores Hudson’s Bay and De Bijenkorf and online at Wehkamp and bol.com.
vtWonen – is a Dutch home interiors brand founded in the Netherlands 50 years ago but having significantly grown in popularity following an 8-episode reality television series in 2014 that focused on redecorating homes. Its collection includes a wide range of tableware, furniture, bedding, soft furnishings, bath accessories and decor items. The brand is sold in better department stores like De Bijenkorf, in home specialty stores like Beter Bed and Woon, through its own website as well as the Wehkamp and bol.com webshops.
Woood – is a Dutch flat-pack furniture and home decor brand and sister division of BePureHome by De Eekhoorn Dutch Furniture company headquartered in North Holland. Its products are sold through furniture stores such as Woon, home decor retailers and online through the Wehkamp and bol.com web shops.
Zuiver – is a contemporary home furnishings brand founded 20 years ago in the Dutch town of Zaandam, near Amsterdam. Its moderately-priced collection includes sofas, chairs, coffee tables, cabinets, sideboards, TV stands and soft furnishings such as baskets, pillows, rugs and wall decor. Its products are sold through furniture and home decor stores such as Woon as well as online through De Bijenkorf, bol.com and Wehkamp.