Here’s a list of Dutch words frequently used in retail advertising and in-store signage here in Holland (and the equivalent English translation)…

When expats first arrive in the Netherlands, they are often surprised by how much printed communication is in Dutch but not English. This is true with newspaper advertising, in-store sale signs, garment material and care labels and certainly most retail websites.

The following is a list of Dutch terms commonly used by retailers in the Netherlands and what they mean in English. The list on left is sorted alphabetically by the Dutch word, while the right list is sorted according to the English word.