Canadian retailer Hudson’s Bay has confirmed that it has acquired the leases for 20 “prime” V&D department store locations in Holland and will start opening stores by mid-2017, approximately a year from now.
Vroom & Dreesmann was the last remaining moderately-priced Dutch department store chain before it went out of business in January 2016. At the time, it operated just over 60 full-line department stores and employed some 10,000 workers.
In today’s announcement, Hudson’s Bay has not stated under which name the stores will be operated. It owns the iconic American luxury Saks Fifth Avenue, along with the upscale Lord & Taylor chain. In Canada, it operates the Hudson’s Bay better department stores. In 2015 the company acquired Kaufhof, the largest department store chain in Germany along with its Belgian subsidiary Inno Galeria.
Speculation has been that stores opened in Holland would likely include an off-price element, similar to that of Saks OFF 5th, the discount division of Saks Fifth Avenue which has been hugely successful in the United States, where there are currently 91 store locations. The chain now operates under the recently formed HBS Outlets division. Earlier this Spring, Saks Off 5th launch a Canadian webshop which adds to the online presence it already had with its American saksoff5th.com webshop.
Although the retailer has not said which 20 former V&D locations have been leased, they are likely to include Amsterdam, Rotterdam, The Hague (Leidschendam), Utrecht, Breda, Tilburg and Maastricht.
UPDATE: The HBC has now announced the first four store locations in the Netherlands and the store banner each will be under. Three of the four will be ‘Hudson’s Bay‘ department stores and located in Amsterdam (in North Holland), Breda and Tilburg (both cities are located in the province of North Brabant in southeast Netherlands). The fourth store will be under the banner ‘Saks OFF 5th‘, the discount off-price division of American luxury department store Saks Fifth Avenue and will also be located in Amsterdam..