JEANS SHOPPING
With back-to-school in full swing, it’s the time of the year many students need/want a new pair of jeans. There are many places to shop for denim in the Netherlands. Here’s a look at some Dutch denim brands…
There are many international fashion chain stores in Holland where you can find men’s, women’s and children’s denim. These include well-known retailers such as H&M, Zara, Primark, Superdry and Guess. Their stores can be found in most major Dutch cities including Amsterdam, Rotterdam, The Hague, Utrecht, Eindhoven and Groningen.
In addition, there are also numerous Dutch lifestyle brands for which the denim category is a key part of their merchandise mix. Some brands are well-known to expats due to the brand’s international expansion, while others are key players in the Netherlands but may be unfamiliar to all but those who have been in Holland for an extended period.
POPULAR DUTCH DENIM BRANDS
Dutch denim and lifestyle brands that expats may already be familiar with since they’ve achieved international success include G-Star RAW, Denham and Scotch & Soda. All three produce high quality jeans for men and women with price points typically in the €100-250 range.
Other Dutch denim labels that are popular in the Netherlands include PME Legend, Garcia Jeans, America Today, Chasin’, Cars Jeans and Silvercreek. Most of these retail between €50-100 for a pair of jeans. They are sold in multi-brand specialty shops such as Open32, Score and Jeans Centre as well as through online department stores including bol.com, Otto and Wehkamp.
There are also Dutch clothing store chains that sell jeans under their own name (like Hema and Zeeman) or their own private label. For example, C&A sells jeans under in-house brands The Denim, Clockhouse and Yessica, WE Fashion sells denim under its Blue Ridge label and Bristol has its DMG and Checker brands. These are all lower-priced and generally retail under €50.
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