Below you’ll find information about beauty products in the Netherlands, Dutch retail stores that sell makeup, skincare and fragrances in Amsterdam, The Hague, Rotterdam, Utrecht and elsewhere in Holland.
Beauty products (including makeup, fragrances, skin care, bath&body, etc.) are sold through many different channels in the Netherlands as they are in other countries. These include department stores, beauty shops, perfumeries, health and beauty aid (HBA) shops, general merchandisers and drugstores. They can be purchased in brick-and-mortar stores and online webshops.
There is only one chain of ‘traditional’ department stores (‘warenhuis’) in the Netherlands which is the upscale De Bijenkorf. It sells makeup and fragrances from well-known designer brands such as Bobbi Brown, Chanel, MAC Cosmetics, Tom Ford and Yves Saint Laurent. De Bijenkorf has locations in Amsterdam, Rotterdam, The Hague, Utrecht, Amstelveen and Maastricht.
SPECIALTY BEAUTY SHOPS
ICI Paris XL and Douglas are the two biggest beauty specialty chain stores in the Netherlands with locations in all major cities. They too sell well-known international brands such as Clarins, Estee Lauder, Lancome, Shiseido and Urban Decay.
DRUGSTORES & HBA SHOPS
Large health & beauty aid store (‘drogists’) chains in the Netherlands include Etos, Kruidvat and Trekpleister. They sell lower priced makeup and skincare primarily under their own labels, as well as fragrances from a small assortment of international brands.
HEMA and Action are general merchandise retail chains with stores in all mid-to-large Dutch cities including Amsterdam, Rotterdam, The Hague, Utrecht, Eindhoven and Groningen. They sell inexpensive beauty products including nail polish, makeup, hair and skin care products under their own name or in-house brands.
There are a multitude of Dutch webshops which sell cosmetics and fragrances. These include online retailers that sell products in many different categories of which beauty is just one (such as bol.com and Wehkamp), as well as specialty webshops which sell only (or predominantly) beauty products and fragrances (like Make-up Studio, Drogisterij.net, Cosmania and PerfumeTrader).
DUTCH TERMINOLOGY FOR BEAUTY PRODUCTS
When looking for a certain beauty product, it helps to know the Dutch language terminology used for the item or product category (Holland web shops, store directories and print advertising are rarely available in English).
ENGLISH < – > DUTCH
- body care = lichaamsverzorging
- eyelashes = wimpers
- eye pencil = oogpotlood
- eye shadow = oogschaduw
- face care = gezichtsverzorging
- facial mask = gezichtmasker
- facial scrub = gezichtsscrub
ENGLISH < – > DUTCH
- foot creme = voetverzorging
- fragrances = geuren
- hair care = haarverzorging
- nail polish = nagellak
- self-tanner = zelfbruiner
- moisturizer = bodylotion
- sunscreen = zonbescherming