Netherlands retail, fashion and shopping news for October 2019 include Viktor & Rolf partnering with Hema for an upcoming holiday capsule collection, TK Maxx adding a 12th store, Hudson’s Bay in liquidation mode, Dutch consumers buying more from EU webshops and Nike bidding farewell to Rotterdam.
TH MAXX OPENS IN NIJMEGEN
TK Maxx opened its 12th Netherlands store on October 10th in the Dutch city of Nijmegen (along the Grote Markt). The international off-price retailer’s other Holland stores are located in Amsterdam (2), Rotterdam (2), The Hague, Almere, Apeldoorn, Eindhoven, Groningen, Heerlen and Zoetermeer.
VIKTOR&ROLF HEMA COLLECTION
Dutch designer duo Viktor & Rolf are teaming up with Hema to present a capsule holiday collection at Hema price-points which be in stores in November. The offering, called ‘Jingle Bows’ will include sweaters, crockery and accessories and prominently feature the iconic V&R bow. The designers themselves will be making a personal appearance at the Hema store in The Hague on 18th November
HUDSON’S BAY DEPARTMENT STORES IN LIQUIDATION MODE
Hudson’s Bay department stores in Amsterdam, The Hague, Rotterdam and the rest of the Netherlands have already begun liquidation sales with prices as much as 70% off.
DUTCH PURCHASES FROM EU WEBSHOPS HITS RECORD
The Dutch statistics bureau, CBS, has reported Dutch consumer purchases from foreign EU webshops reached a record level in the second quarter of 2019. Sales are estimated to have been €497 million, up 19% on the same period in 2018. Meanwhile, domestic web shop sales from businesses based in the Netherlands continued to grow sharply as well, up 18% year-over-year. A major factor driving Holland internet sales is the shift toward online grocery shopping. In the past year, supermarket webshops have grown so much that two now rank among the Netherlands’ 10 biggest online shops… Albert Heijn Online (at #3) and Jumbo (at #8).
NIKE CLOSES STORE IN ROTTERDAM
The Nike store in Rotterdam closed down during the month with the last day being 11th October. The full-line store was one of only 3 that existed in the Netherlands (the others are in Amsterdam and Utrecht). Nike also operates 4 ‘Factory’ stores (Amsterdam, Lelystad, Muiden and Rosada) and 2 ‘Clearance’ stores (Eindhoven and Utrecht).
HEMA MOVES LOCATION IN EINDHOVEN
The Eindhoven city center has some retail changes with the main Hema store being demolished to make way for new construction. Hema moves to the newly renovated C&A building at the corner of Septemberplein and the Demer.