USG (Unlimited Sports Group), the Dutch parent company of sporting goods chains Perry Sport and AktieSport, is the latest retailer in the Netherlands to seek bankruptcy court protection. The company employs over 2,500 workers in its 300+ stores located throughout the Benelux, as well as distribution centers and headquarters. The company owns or is the licensee for 14 brands, including Champion, Fila and Le Coq Sportif. Aside from Perry Sport and AktieSport, USG also operates a retail chain under the name Time Out Sports and another called Primo.
The cause of the sudden bankruptcy filing was a knock-on effect of the recent V&D department stores and Scapino footwear chain bankruptcy filings. Perry Sport operated 11 shop-in-shops in the V&D stores and AktieSports operated 128 shop-in-shops in Scapino stores. Word is that there are already parties which have expressed interest in taking over USG as an ongoing concern.
Perry Sport sells activewear, sport shoes, sporting goods and outdoor equipment. AktieSport offers similar categories of sportswear and sporting goods, but at lower pricepoints generally than Perry Sport.