Where are the international high-end designer stores located in Amsterdam? They are tucked away on a narrow street very easy to miss named P.C. Hooftstraat, between Museumplein and Vondelpark…
Large cities throughout the world will usually have at least one well-known fashion shopping street, where higher end designer stores all seem to congregate. In Beverly Hills you have Rodeo Drive, in Los Angeles you have Robertson Boulevard, Chicago has State Street, Miami Beach has Ocean Drive, New York has 5th Avenue, London has Bond, Regent and Oxford Streets, Paris has Champs Elysees and Avenue Montaigne, and so on.
But in Amsterdam, there never really seemed to be such a place. Yes, there were high-end stores here and there, like De Bijenkorf department store on Dam Square and Maison de Bonneterie department store on the Rokin, but nothing that resembled those well-known designer shopping streets found in other international cities.
Finding the Rodeo Drive of Amsterdam.
Following an appointment at the American Consulate, which is just off the Museumplein, I decided to walk back to Amsterdam Centraal instead of taking the tram. It was late morning and the sun was out so why not. I was familiar enough with the city center to find my way.
I started out along the busy Van Baerlestraat boulevard for a few blocks and then chose a random street to make a right as I needed to head in that general direction for the station. And that’s when I found it!
I remember the first store I passed was a D&G boutique which was followed by a Hilfiger Denim shop. That’s when I started thinking, why would these highbrow companies open stores on this quiet, narrow little street? How could they be doing any business? I hardly saw any pedestrians nearby.
As soon as I came upon a Valentino store, I thought to myself, THIS MUST BE IT! The designer shopping street I didn’t believe actually existed in Amsterdam. Its name is Pieter Cornelisz Hooftstraat (P.C. Hooftstraat for short).
It had all the brands one expects to see on such a street…Tiffany & Co., Bally, Ermenegildo Zegna, Bvlgari, Louis Vuitton, Burberry, Chanel, Cartier, Ralph Lauren, Emporio Armani, Max Mara, Hugo Boss and more.
Only now can I finally understand why Amsterdam is considered one of the Top 20 shopping cities in the world! It even made the Top 10 in shopping survey by the EIU.
So if you haven’t been, next time you’re in Amsterdam, check out the P.C. Hoofdstraat, the Rodeo Drive of Amsterdam.